Joel Swanson

Certified EOS Implementer


Phone: 612.836.3656

Swanson Insight is becoming Mile One, and our new website is coming soon!

The name Mile One is rooted in the belief that executing the fundamentals is the foundation of success, no matter how big or small the goal. It’s easy to focus on the proverbial “summit shot” of business: Glorious mountain views, the wind blowing in your hair, and no visible blisters.

And yet, transformation – and, by extension, success – only happens in the day-to-day, mile-by-mile, blister-upon-blister process of making unremarkable good decisions to move the business forward, and then showing up the next day and doing it again. These small moments don’t earn the glory, but they’re the only thing that gets us where we want to go.

It starts with Mile One. Even before that, it starts by getting the first step right, and then taking the next right step and the next right one after that.

Take the first step. Better yet, let’s take it together.


Joel Swanson, a Certified EOS Implementer, has been running, leading, and consulting for small and mid-sized businesses his entire career. He is a proven teacher, facilitator, and coach whose clients consistently and confidently outperform their competitors. Joel lives in Minneapolis with his wife and three children, and enjoys hiking, reading, and craft beer in his free time.


Phone: 612.836.3656

Are you running your business, or is your business running you?

If you’re a normal business owner, eventually you’ll find yourself in a place where you feel like you’re running on a treadmill: you pour more of your time, energy, and money into your business, but despite your heroic efforts this year doesn’t look much different than the year before, and you KNOW that you company is capable of more. Good news: it doesn’t need to be this way!

EOS (aka Traction) is a comprehensive business management system that helps business owners maximize the effectiveness of their leaders and their business as a whole. Organizations running on EOS have everyone unified around a single common vision, gain traction through strong and consistent execution, and build healthy teams to sustain their forward progress.

Explore EOS Worldwide